Top 5 Beauty Retail Apps on Android in Nigeria: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail apps on Android in Nigeria showed varied performance in terms of downloads and active user engagement. Here's a closer look at each app's performance based on data from Sensor Tower.

Oriflame maintained a steady presence with downloads fluctuating between 341 and 844 weekly. The app saw a slight dip in weekly active users mid-quarter but experienced a notable increase, ending the year with approximately 8.3K active users.

Purplle Online Beauty Shopping exhibited an upward trend in downloads, peaking at 249 in the last week of December. Its weekly active users also rose significantly, starting at 119 and reaching 616 by the end of the quarter.

Human Hair Wigs Wholesale Shop had a relatively stable download rate, with numbers ranging from 15 to 38 weekly. Despite the low fluctuation, the app maintained consistency in user interest.

Fragrances.com.ng experienced modest download activity, with figures varying between 7 and 37 weekly. This steady trend indicates a niche but consistent user base.

Finally, Think Dirty showed interesting dynamics with downloads peaking at 108 in the last week of December. Active users also increased from 230 at the start of the quarter to 399 by the end.

For more detailed insights and data, visit Sensor Tower to explore further trends and analyses in the beauty retail app market.